UX audit template
A UX audit template you can use today.
The structure behind every UsabilityGo audit, so you can run your own review or understand ours.
In short
A UX audit template organizes a review into categories (navigation, content, forms, trust, mobile, accessibility), scores each finding by severity, impact and effort, and presents every issue with evidence and a recommended fix. For e-commerce, the highest-value categories are product page clarity, price transparency, shipping and returns, and checkout friction.
The template structure
- 01
Define the scope
Pick the pages that matter most: homepage, top product pages, cart and checkout.
- 02
Review by category
Work through navigation, content clarity, forms, trust, mobile and accessibility, one at a time.
- 03
Record evidence
For every finding, note exactly what you observed and where. No evidence, no finding.
- 04
Score severity, impact and effort
Severity: Critical, High, Medium, Low. Then estimate the conversion impact and the work to fix it.
- 05
Write the fix
Each finding needs a recommended change, ideally with ready-to-use copy.
- 06
Rank and present
Order findings by impact divided by effort. The top of the list is your roadmap.
Severity levels
Critical
Blocks purchase or misleads shoppers. Fix immediately.
High
Large effect on conversion with a clear fix.
Medium
Noticeable friction worth scheduling.
Low
Polish that adds up over time.
Skip the spreadsheet
UsabilityGo runs this exact template on any product page automatically: categories, evidence, severity, impact, effort and ready-to-use copy, delivered in one to three minutes. Your first audit is free.
Common questions
- Can I use this template for non-e-commerce sites?
- Yes. The categories and scoring work for any website; only the example findings are e-commerce specific.
- What tools do I need?
- A spreadsheet is enough for a manual audit. For speed and consistency, an automated audit applies the same structure for you.