UX audit
What a UX audit is, and how to run one.
A UX audit finds the usability problems that cost you customers, using evidence instead of opinions.
In short
A UX audit is a structured review of a website or app that identifies usability problems using established principles, evidence from the page and real user behavior. A good audit covers navigation, content clarity, forms, trust signals and mobile experience, and delivers findings ranked by impact so teams know what to fix first.
What a good UX audit covers
Navigation and structure
Whether visitors can find what they came for without thinking.
Content clarity
Headlines, benefits and product information that answer questions instead of raising them.
Forms and checkout
Field count, error handling and friction at the moment of commitment.
Trust and reassurance
Policies, reviews, security cues and guarantees where decisions happen.
Mobile experience
Tap targets, sticky actions and layouts that work on small screens.
Accessibility basics
Contrast, labels and structure that work for everyone.
Manual, expert or automated
Manual self-audit
Free but slow, and easy to miss your own blind spots. A checklist helps.
Expert audit
Deep and contextual, but costs thousands and takes weeks.
Automated audit
Tools like UsabilityGo apply a fixed set of criteria to your page in minutes, with evidence for every finding and an optional expert review on top.
What the deliverable should look like
Avoid audits that deliver a slide deck of opinions. A useful audit lists each finding with what was observed, why it matters, the expected impact, the effort to fix it and a recommended change, so a team can start shipping the same day.
Common questions
- How much does a UX audit cost?
- Expert audits typically cost thousands of dollars and take weeks. Automated audits like UsabilityGo start free and finish in minutes.
- How often should you run a UX audit?
- After every major redesign, and at least twice a year for key pages like your top product pages and checkout.