E-commerce UX audit
An e-commerce UX audit that ranks every fix.
Find the usability problems that cost you sales, with evidence for each one and a clear order to fix them in.
In short
An e-commerce UX audit is a structured review of an online store's usability, content clarity, trust signals and conversion friction. UsabilityGo automates it: it reads each page, compares it to e-commerce UX principles and returns fixes ranked by impact and effort.
What the audit covers
Usability and hierarchy
Whether the most important information and actions are easy to find.
Content clarity
Benefit-led titles, scannable descriptions and complete specifications.
Trust and reassurance
Shipping, returns, guarantees, reviews and payment signals.
Conversion friction
Hidden costs, unclear variants and buried add to cart buttons.
Accessibility basics
Image alternatives, contrast and readable content structure.
Mobile experience
Layout, tap targets and what fits on the first screen.
SEO
Title tags, meta descriptions and structured data gaps.
AI discovery (GEO)
Quotable facts and FAQs so assistants like ChatGPT can recommend your products.
Audit areas
Product pages
Available now. The most detailed audit in UsabilityGo.
Cart and checkout
Coming next.
Homepage and navigation
Coming next.
Mobile UX
Coming next as a dedicated audit.
Severity levels
Critical
Blocks purchase or misleads shoppers. Fix immediately.
High
Large effect on conversion with a clear fix.
Medium
Noticeable friction worth scheduling.
Low
Polish that adds up over time.
Common questions
- How is this different from a manual UX audit?
- It is faster and repeatable, and every finding links to evidence. For a human perspective you can request an optional expert UX review.
- Which platforms does it work with?
- Any public store page, including Shopify, WooCommerce, BigCommerce, Magento and custom builds.