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E-commerce UX, explained simply.

Practical guides and checklists on product pages, mobile conversion and usability, from the team behind the UsabilityGo audit.

Guide · 6 min read
The Shopify product page UX checklist.
A practical Shopify PDP UX checklist covering titles, images, price clarity, variants, add to cart, shipping, returns, trust and reviews, ordered by impact.
Guide · 5 min read
Mobile add to cart UX that actually converts.
Mobile add to cart best practices: sticky buttons, tap target sizes, variant selection, gallery behavior and the mistakes that cost mobile sales.
Guide · 5 min read
Product page conversion benchmarks, honestly explained.
What typical e-commerce product page conversion rates look like, why benchmarks mislead, and which page improvements reliably move your own number.